Privacy policy

This Privacy Policy explains how Saltbush Nutrition (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from https://www.saltbushnutrition.com.au/ (the “Site”), including when you opt in to receive marketing communications via email and SMS.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this information as Device Information.

We collect Device Information using the following technologies:

Cookies – data files placed on your device or computer, often including an anonymous unique identifier. You can learn more about cookies at www.allaboutcookies.org
Log files – track actions occurring on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps
Web beacons, tags, and pixels – used to record browsing behaviour

When you make a purchase, attempt to make a purchase, or sign up for marketing communications through the Site, we collect certain information including your name, billing address, shipping address, payment details, email address, and phone number. We refer to this as Order Information.

When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.

SMS Marketing and Communication

If you opt in to receive SMS marketing from us, we collect and use your phone number to send you transactional and marketing messages, including:

Order updates and confirmations
Promotional offers and product updates
Cart reminders (where applicable)

Consent to receive SMS messages is not a condition of purchase. You can opt out at any time by following the unsubscribe instructions included in our messages.

Abandoned Cart Tracking

Saltbush Nutrition’s website uses cookies and similar technologies to help keep track of items you place in your shopping cart, including when you abandon your cart.

This information may be used to determine when to send cart reminder messages via SMS or email, where you have opted in to receive such communications.

How We Use Your Personal Information

We use the Order Information we collect to:

Fulfil orders, including payment processing, shipping, and confirmations
Communicate with you
Screen orders for risk or fraud
Provide marketing communications (email and SMS) aligned with your preferences

We use Device Information to:

Identify potential fraud and security risks
Improve and optimise the Site
Analyse customer behaviour and marketing performance

Sharing Your Personal Information

We share your Personal Information with selected third parties to operate our business and provide services to you.

For example:

Shopify powers our online store
Google Analytics helps us understand how customers use the Site
Klaviyo is used for email and SMS marketing communications

We may also share your Personal Information where required to comply with laws or legal requests, or to protect our rights.

Importantly:
Text messaging originator opt-in data and consent will not be shared with any third parties, except where required to deliver SMS services (e.g. messaging platforms). This data is not sold or used for third-party marketing purposes.

Targeted Advertising

We may use your Personal Information to provide targeted advertising or marketing communications we believe may be of interest to you.

You can opt out via:

Facebook ad settings
Google ad settings
Digital Advertising Alliance opt-out portal

Location Data

We may collect general location data (such as IP-based location) to improve your experience, including displaying relevant currency, shipping options, or regional content.

We do not use precise location tracking (such as GPS) for SMS marketing purposes.

Do Not Track

We do not alter our data collection practices in response to Do Not Track browser signals.

Data Retention

We retain your Order Information for our records unless and until you request deletion.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements.

Contact Us

If you have questions or would like to make a complaint, contact us at:

hello@saltbushnutrition.com.au